WELCOME
TO THE HOME OF
FERNANDES FIT
I help busy professionals take control of their health
and fitness to thrive in their demanding lives.
WELCOME
TO THE HOME OF
FERNANDES FIT
I help busy professionals take control of their health
and fitness to thrive in their demanding lives.
WHAT I DO
Online Coaching
Uniquely designed training program delivered through the Trainerize application that also features guidance on proper eating habits and nutritional choices, as well as regular check-in calls and access to me.
In- Person Coaching
Uniquely designed training program delivered through monthly 30-minute and 60-minute sessions; also includes guidance on proper eating habits and nutritional choices, regular check-in calls and access to me. Upgrade to a hybrid program (in-person and virtual) available.
Mindset Coaching & Accountability
Uniquely designed plan delivered virtually and in-person featuring daily reminders and weekly assessment questionnaires, as well as regular check-in calls and access to me.
Meet Victor Fernandes, Founder of Fernandes Fit
With the memory of shedding a life-changing 75 pounds in my heart and mind, I chose passion over paychecks in February 2019 when I ended a 26-year sports journalism career to help busy professionals take control of their health and fitness to thrive in their demanding lives.
I am unique as a health and fitness coach in many ways, but what stands out most is my own health and fitness journey. More than a decade ago, I found myself inching toward 250 pounds. To be the best version of myself, personally and professionally, and to be the best husband to my wife, Shelly, and sons Anthony, Nicholas and Zachary, I first had to make serious changes in my life.
I know the winding road to successful health and fitness because I personally have traveled it. My journey continues, because quality of life is a lifestyle we live every day.
I continue to enjoy the benefits of my hard work, and I have never been happier or healthier. You deserve to enjoy that level of happiness and health – and I can help.
Meet Victor Fernandes, Founder of Fernandes Fit
With the memory of shedding a life-changing 75 pounds in my heart and mind, I chose passion over paychecks in February 2019 when I ended a 26-year sports journalism career to help busy professionals take control of their health and fitness to thrive in their demanding lives.
I am unique as a health and fitness coach in many ways, but what stands out most is my own health and fitness journey. More than a decade ago, I found myself inching toward 250 pounds. To be the best version of myself, personally and professionally, and to be the best husband to my wife, Shelly, and sons Anthony, Nicholas and Zachary, I first had to make serious changes in my life.
I know the winding road to successful health and fitness because I personally have traveled it. My journey continues, because quality of life is a lifestyle we live every day.
I continue to enjoy the benefits of my hard work, and I have never been happier or healthier. You deserve to enjoy that level of happiness and health – and I can help.
Learn How Victor Has Helped His Clients Take Control Of Their Health & Fitness
Fitness Is Our Business
It's OK To Stink: Getting Uncomfortable Is Always Worth It
Victor Fernandes took up karate at 54 alongside his teenage son — and stunk from day one. Here's why that was the best thing that could have happened, and what it means for your own health and fitness... ...more
Mindset & Motivation
June 25, 2026•4 min read
Turn Passion Into Progress In Life
A chance encounter at a local convenience store reminded Victor Fernandes why passion fuels everything - and why taking control of your health is the foundation for success in every area of your life. ...more
Mindset & Motivation
June 24, 2026•4 min read
The Standard You Live By: How Your Habits Reflect Your Self-Respect
Build discipline and self-respect through sustainable fitness habits. Coaching for busy professionals in Brunswick County, NC with personal training in Bolivia and online fitness programs across coast... ...more
Mindset & Motivation
May 04, 2026•5 min read
Built, Not Burned Out: Creating Strength That Sustains Your Work and Life
Build lasting strength without burnout. Discover sustainable fitness coaching for busy professionals in Brunswick County, NC with in person training in Bolivia and online programs across coastal North... ...more
Health, Mindset, Performance
April 01, 2026•5 min read
The Discipline Advantage: Why High Performers Treat Fitness as a Non-Negotiable
Sustainable fitness coaching for busy professionals in Brunswick County, NC. Build energy, consistency, and accountability with online and in-person coaching in Bolivia, North Carolina. ...more
Health, Mindset, Performance
March 23, 2026•5 min read
When Motivation Fades: The Real Key to Sustainable Fitness for Busy Adults
Sustainable fitness coaching for busy professionals in Brunswick County, NC. Build energy, consistency, and accountability with online and in-person coaching in Bolivia, North Carolina. ...more
Health, Mindset, Performance
February 02, 2026•4 min read
Lead Your Day, Don’t Chase It: Morning Habits That Build Unstoppable Energy
Start your day with purpose using morning habits that boost energy, focus, and consistency. Learn how Brunswick County NC residents can improve fitness and performance with intentional routines guided... ...more
Health, Mindset, Performance
January 05, 2026•4 min read
The Mindset Reset: 3 Questions to Ask Before Setting 2026 Goals
Start 2026 with clarity and confidence through Fernandes Fit’s Mindset Reset. Discover how reflection, energy management, and accountability can transform your health and fitness goals across Brunswic... ...more
Mindset & Motivation
December 15, 2025•4 min read
Energize & Execute: How Nutrition Fuels Your Success - Copy
That trip reminded me to check in with me. To unplug. To breathe. ...more
Healthy Holidays
November 21, 2025•2 min read
